Philip Kotler - Dirección De Marketing - Tomo 1

This focus is maintained throughout the whole structure and it makes the book a truly conceptual work.Comunicaci N Corporativa Estrat Gica De La Persuasi N A La Creaci N De Realidades Compartidas.

American Marketing Association

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Description: How can a company effectively communicate its message to customers and prospects all over the world.

Naturaleza y alcance de la Mercadotecnia -

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Designed to help executives position and leverage marketing communication in the global arena and use it to their ongoing strategic advantage, Communicating Globally shows how to successfully strategize, select appropriate communication tactics, and then execute a global communication plan that encompasses all sources of communication, both internal and external.His unique and highly readable approach is a must for companies looking to market globally in the new century.

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Only those marketers and agencies with the ability to brand products and services globally will thrive.American Marketing Association - the pre-eminent force in marketing for best and next practices, thought leadership and valued relationships, across the entire...

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